Royal Legends — Concerts & Festivals

Concerts & Festivals
Artist Management
Wedding Events
Corporate Events
Brand Partnerships
Experiential & Activations
PR & Media
Production & Coordination

International artists staged at arena scale, under international health and safety standards.

See the work →
Artists we work with
01Introduction

Royal Legends is an integrated creative entertainment & events agency that engages audience and builds brands with real, measurable experiences — focused on technology and research.

We bring innovative ideas and creative solutions. Not just that — we strategically plan and execute a campaign that leaves a lasting impression and an experience that triggers customers to engage with your brand.

Our philosophy is to find creative ways for consumers to interact with our client brands, influence consumer behaviour along the path to purchase, and bring brands to life through the power of the big idea.

100,000+
Expected audience
Season 01
1.64B
Streams across the lineup
Verified views
100M+
Reach via official partner
TikTok Pakistan
3
Sponsorship tiers
Platinum · Gold · Silver
What we doStrategy, production and measurement under one roof

Eight disciplines,one big idea

Arena crowd with phones raised toward a Royal Legends screen above a stage lit by red and white beams

Concerts & Festivals

International artists staged at arena scale, under international health and safety standards.

Four artists represented by Royal Legends — Jasmine Sandlas, Guru Randhawa, Yo Yo Honey Singh and Shehnaaz Gill

Artist Management

Booking, touring and representation for verified recording artists across the UAE and South Asia.

A long wedding banquet table at dusk under festoon lights, guests raising a toast toward a live band

Wedding Events

Destination weddings and celebration weekends — venue, entertainment, production and guest experience, run end to end.

A black-tie gala dinner facing a Royal Legends screen above the stage

Corporate Events

Brand launches, award nights, conferences and staff celebrations, produced to the same standard as our arena shows.

A red Royal Legends activation portal on an arena concourse, hosts talking with two guests inside

Brand Partnerships

Sponsorship architecture that puts a brand on stage, on air and in the hands of the audience.

Fans posing for a photo against a red Royal Legends wall at golden hour, confetti in the air

Experiential & Activations

Engagement spaces inside the arena, fan zones and on-ground brand interaction along the path to purchase.

A press pack shooting a red Royal Legends media wall, boom mic overhead and flashes firing

PR & Media

Press release dissipation across leading print, digital, TV, news and radio, with on-ground coverage.

Crew on a scissor lift rigging a huge red Royal Legends banner in an empty arena during build

Production & Coordination

Staging, lighting, sound, billboards, airport panels, media walls and the full campaign collateral build.

A packed arena of festival-goers under white stage beams
03Royal Legends Festival

The Magic
Begins

Season 01//Pakistan//#ROYALLEGENDS

Royal Legends will prove to be the biggest entertaining and successful series of events across Pakistan.

We will create a new trend in Pakistan — bringing an international artist to Pakistani fans and followers under international health and safety standards, making the experience one of its kind.

100,000+
Expected audience
Official Partner100M+ Reach

TikTok

  • TikTok will send notifications and promote this event to all TikTok users in Pakistan.
  • Whoever sponsors this event, TikTok will create a hashtag of their name — and that sponsor will get 100M+ reach.
  • All the top influencers in Pakistan will promote this event and the sponsor name on their pages with the sponsor hashtag across TikTok, Instagram and YouTube.
The campaign arcPre-hype, live engagement, celebrations — one continuous campaign

Threemovements

01

Pre-Hype

  • Digital — Instagram · YouTube · TikTok
  • PR
  • Experiential
  • OOH & DOOH
02

Live Engagement

  • Digital & PR
  • Entertainment
  • Food
  • Partner brand promotions
  • Fan engagement
03

Celebrations

  • Post promotion
  • Digital
  • PR
Pre-hype · 360° activationSaturation before a single note is played

Every channel,two weeks out

Digital

  • Extensive 2 week campaign
  • Celebrity shouts
  • Branding layouts
  • Influencer leg
  • Competitions
  • Approx. reach: 500K+ / event

PR

  • Official press release dissipation
  • Leading print and digital publications
  • TV / news / radio on-ground coverage

DOOH

  • Digital streamers (where available)
  • 10 day campaign

OOH

  • 4–6 sites
  • Billboards across Lahore
  • Lahore Airport — domestic & international
  • Venue panels and media walls

Radio

  • Endorsements in top shows
  • Promo airing 10 times / day
  • 1 week campaign
  • Interview show with key spokesperson

TV

  • Scrolls airing
  • 15–30 spots / day
  • 20 days campaign / city
Potential lineupVerified streaming figures — 1.64B combined views

Theheadline act

Jasmine Sandlas singing into a handheld mic in a red and gold outfit with a dupatta over her head, holding an armful of red roses, her band behind her
Gulabi Queen

Jasmine Sandlas

HitsViews
  1. 01Illegal Weapon595M
  2. 02Sip Sip176M
  3. 03Bamb Aagya175M
  4. 04Mithi Mithi170M
  5. 05Raat Jashan Di138M
  6. 06Yaar Na Miley136M
  7. 07Bamb Jatt116M
  8. 08Laddu72M
  9. 09Ittar25M
  10. 10Dil Tutteya23M
  11. 11Patlo15M
Combined1.64B views
Selected workDubai — V Hotel, Al Habtoor City & Club Blu

Nightswe put on

Eid Special poster — “ALI ZAFAR PERFORMING LIVE”, with DJ Yogii and Gautam, Hani, Karan, Mox and Tushar. Wednesday 28 June, V Hotel, Al Habtoor City. Ali Zafar sings into the mic with a fist raised.

Ali Zafar

Wednesday 28 June

Eid Special · Performing Live

V Hotel, Al Habtoor City, Dubai

DJ Yogii · Gautam · Hani · Karan · Mox · Tushar

Poster — “SHEHNAAZ GILL PERFORMING LIVE”, Wednesday 21 June, hosted by Punit Lalwani with Karan, Amit, Chirag, Lathish, Zaan and Sohail. Club Blu Dubai, V Hotel, Al Habtoor City, Sheikh Zayed Road. Presented by Nirvana, Legends by BCC and Team Innovation.

Shehnaaz Gill

Wednesday 21 June

Performing Live

Club Blu, V Hotel Dubai, Sheikh Zayed Road

Hosted by Punit Lalwani

Poster — “SHARRY MANN PERFORMING LIVE”, Wednesday 12 July, hosted by RJ Vashishth with Amit, Chirag, G2, Karan and Lathish. Blu Dubai, V Hotel, Al Habtoor City, Sheikh Zayed Road. Presented by Nirvana, Legends by BCC and Team Innovation.

Sharry Mann

Wednesday 12 July

Performing Live

Blu Dubai, V Hotel, Al Habtoor City

Hosted by RJ Vashishth

Partner visibilityBillboards · Airports · Venue panels · Media walls

Where yourbrand shows up

Illuminated Royal Legends billboard above a city arterial road at dusk, red traffic light-trails streaking the carriageway below and a skyline behind
BillboardsLahore — high-traffic sites, 4–6 placements
A row of Royal Legends light boxes along an airport window wall at dusk, aircraft on the apron beyond
Airport PanelsLahore Airport — domestic & international, 7M+ captive audience
Red and white Royal Legends panels running the length of a baggage claim hall
Baggage ClaimInternational baggage claim area — upscale environment
A long backlit red Royal Legends media wall curving along a terminal retail concourse, shopfronts opposite and travellers passing with luggage
Terminal RetailDuty-free and terminal concourse branding
QuestionsDubai · Lahore · Mumbai · London

What peopleask us

Royal Legends is an integrated creative entertainment and events agency based in Dubai. We stage international concerts and festivals, manage and book recording artists, build brand partnerships and sponsorships, run experiential activations, handle PR and media, and produce the full campaign collateral — billboards, airport panels, media walls and venue branding.

We are headquartered in Dubai, UAE, and deliver events across the Gulf and South Asia — the UAE, Pakistan, India, Saudi Arabia and Qatar — with artist routing and diaspora audiences reaching the United Kingdom, United States and Canada.

Jasmine Sandlas, the Gulabi Queen, headlines Royal Legends Festival Season 01. We have booked and staged Ali Zafar, Shehnaaz Gill and Sharry Mann in Dubai at V Hotel, Al Habtoor City and Club Blu.

Sponsors take presenting rights across the campaign: logo lock-up on all collateral, billboards and airport branding, venue panels and media walls, arena engagement spaces, fan-zone VIP passes, artist video bytes, and stage mentions through the show. Contact info@royallegendsofficial.com for the current partnership deck.

Season 01 in Pakistan expects an audience of 100,000+ across the series. TikTok is the official partner, carrying the event and the sponsor's hashtag to 100M+ reach, supported by the country's leading influencers.

Yes. We provide booking, touring and representation for verified recording artists across the UAE and South Asia, covering routing, contracting, production riders, promotion and on-ground delivery.

Delivering inDubai, United Arab EmiratesLahore, PakistanMumbai, IndiaLondon, United KingdomRiyadh, Saudi ArabiaDoha, QatarNew York, United StatesToronto, Canada
TeamDubai · Represented in Pakistan

The peopleyou deal with

Jawad Sharif, Managing Director of Royal Legends, at his desk beneath the Royal Legends wordmark
Jawad SharifManaging Director
Ifrah Munaf, Business Development and Artist Manager at Royal Legends
Ifrah MunafBusiness Development & Artist Manager
PakistanOmar IjazPartner & Official Representative in Pakistan+92 321 5269669
Let’s get in touch

Bring your
brand to life

Partnership decks, artist availability and venue holds for Season 01 — talk to the team in Dubai or our representative in Pakistan.